Summer is almost over and what a summer it was!
The summer started with Stardock selling its Impulse digital distribution platform to GameStop. This was the first time in Stardock’s history that it has ever sold one of its business units.
The reason Stardock sold Impulse was because Impulse’s success was starting to come at the expense of the other two parts of Stardock – the software and games groups which had seen resources being taken from them to put onto Impulse to handle its amazing growth. If Stardock’s goal was to become predominantly a digital retailer, that would have been fine, but it wasn’t. Stardock’s primary objective is to make cool stuff, not sell other people’s cool stuff.
In the near-term, our software and games will continue to be purchased, downloaded and updated exclusively through Impulse. But we expect to have a new, albeit much simpler, digital distribution system for Stardock’s own software and games up and running before the end of the year that you’ll be able to start purchasing, downloading, and updating through. We must warn you, however. It won’t be anywhere near as expansive as Impulse or even Stardock Central. It’ll just be there for making it quick to download and update your stuff. Very un-intrusive.
