Excellent interview ... should answer some questions for folks. 

I like the article.  One thing I want to emphasize was that we talked about the Gamers Bill of Rights for quite a bit and so the discussion there is condensed.

The basic premise of the GBOR is that it attempts to set an understood relationship between the game PUBLISHER and the game PLAYER.  That is, people should be able to return their game to the publisher IF reasons X, Y, and Z (game is buggy, has DRM that is unacceptable, or just performs poorly).  It doesn't apply to a retailer because the retailer is not the one who makes the game and I would never try to push our beliefs onto others. It needs to be voluntary.

Good stuff, thanks.

Fantastic!! 

This interview sheds a light on the issues that we hadn't seen yet.    Gives me a bit of optimism.

Nice interview.

I don't have complete faith in Gamestop, but if Brad's got faith in them, then that does mean something to me.

Good article.  Glad you are getting out there and offering up more interviews on the topic.  I know this has been stated in other places many times, but I'll bring it up again.

This.

There's no real need to retread the launch of elemental, etc.  But this... this is the reason why I'll continue to do business with SD and purchase games developed/published by your company.  Giving away fallen enchantress (to owners that bought before x date, etc) is a really savvy move.  Obviously, a costly move one at that, but its quiet clear that you want to support your fans.  Things would have gone down VERY differently with any other company.  Thanks!

" Steam Rivalry  "

That made me laugh .

I really liked the style in which the interview/article was written.  Thanks for giving such a great interview Brad, and props to the writer for turning into such a fantastic article.  The above quoted seems to make you out in the "Evil Genius" mold

I gotta say that I agree with Brad's analysis, but it's dependent on Gamestop doing the right things businesswise.  I don't think that's a slam-dunk sure thing, though I think the odds are pretty good.

I'll say this, if Impulse purchases give discounts at Gamestop, I'd be more likely to shop at Gamestop (though I expect my days of console purchasing end with the PS3, it's getting too evil)

I just wish the Impulse purchase money could be used to fund another game, but it Stardock even going to look for relationships like what it has with Ironclad in the future?  (I know the project I'd want to see funded, but it won't happen)

This is where the fun begins.

How come Impulse was sold to gamestop? Was it not profitable or something? You guys were second behind Steam I believe.

I think the money from the sale should go towards buying the Ironclad team many pizzas.

Stardock doesn't want to become a retailer, that is why the sold Impulse.

hehe... how about it, Brad?  Send over a few pies to the ironclad folks? 

I think the money should be used to start production of GalCiv3...