PC Games Examiner Interview with Brad Wardell

Published on January 20, 2011 By Island Dog In Elemental News

The Salt Lake City PC Games Examiner posted an interview today with Stardock CEO Brad Wardell where they discuss Impulse, Digital Distribution, and of course PC Gaming.

“Adam:

When you launched Component Manager in 1998, did you have an idea of how big digital distribution would eventually become?

Brad:

We believed that digital distribution would eventually take over. But we thought that every developer and publisher would have their own thing. We didn’t imagine that it would consolidate into a few digital retailers.”

Read the full interview at PC Examiner.

Comments (Page 2)

impinc

on Jan 23, 2011

Jon Shafer

reply 15

Quoting Glowing_Ember, reply 13I'd like to point out this little blurb ( i know he's kidding lets just get that out of the way )

Adam:

According to Wikipedia, you enjoy beekeeping. Is that true? What other hobbies do you have outside of Stardock?

I’m really getting into human cloning. The basement of our building has a number of large “jars” where we grow more developers and other key personnel for future expansion. Sometimes, I go and tap on the glass to see if they smile. J

But yea, I do a lot of beekeeping in the Summer. I just wanted a hobby that didn’t involve computers. I’m also into electronics. But mostly I just like to do stuff with my wife and kids when I’m free.

Jon, Derek, i think your jobs are on the line here

The clone stock is of low quality. I am unconcerned for now.

Jon

Are they? How do you know you're not a clone?

JonShafer

on Jan 23, 2011

impinc

reply 16

Are they?

I have made sure of it.

How do you know you're not a clone?

You ask such a question, but verily - are we all not but clones?

Jon

Alfdaur

on Jan 24, 2011

Jon Shafer

reply 17

How do you know you're not a clone?
You ask such a question, but verily - are we all not but clones?

Jon

"insert major panick"

kaiapo

on Jan 25, 2011

Frogboy if you happen to come around this thread there is one thing I would like to know.

I've read a post from you before where you mentioned that Steam/Valve and Impulse/Stardock were not that different in size and/or capital. Yet on this interview you define steam as being ahead in capital. I'm curious as to just what this disparity is and how does the digital download world ranks steam, impulse, Gamersgate, D2D, GoG etc.

Also, if you please post your speach at GDC whenever you come around to making it. It would be very interesting material.

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