G4TV’s The Feed take a look at the recently debuted Impulse::Reactor, and how it will benefit gamers.

“What's elegant about Impulse::Reactor is that it does not require a client, unlike Valve's Steamworks toolset which requires Steam be installed, nor does a player need to create an account on a third-party service.  Instead, Impulse::Reactor is an in-game overlay which can be graphically styled by the developer, and does not affect the actual codebase of the game.  Gamers can log on with a Facebook or Twitter account (in the works are Windows Live and OpenID) and gain access to all the bells and whistles, from friends lists and matchmaking to tournament ladders and server lists without ever having to create a new account for the service. “

Read more at the G4TV blog.