The Random House Publishing Group announced today the establishment of a new group responsible for the creation of original transmedia intellectual property (IP)—story content that can be accessed through multiple media sources including video games, social networks on the web, mobile platforms, in print and on film—that will be developed and marketed in partnerships with other media companies.

The group will also offer editorial services to media companies that will enhance the world-building and storylines of their already existing IP.

Utilizing its vast experience in bestselling storytelling and, in particular, the Del Rey imprint’s extensive expertise in game-related genres such as science fiction, fantasy, alternate history, and horror, the new Random House IP group is in a unique position to create complex storylines set in original worlds with fully imagined characters, world histories and geographies.

While multiple deals are in the early stages of development, the group’s first announced partnership is with PC game developer Stardock Corporation.  In conjunction with Stardock’s creative team, the Random House Publishing Group is collaborating on the story and world of the upcoming Stardock PC fantasy strategy game Elemental: War of Magic.  The Random House Group will also publish ELEMENTAL: DESTINY’S EMBERS (August 2010), a novel set in the world of Elemental, written by the game’s creator and executive producer, Brad Wardell.