GameBizBlog has an interview with Brad Wardell. This interview covers a variety of topics, but the main focus is game piracy. A definite read.
Brad Wardell, CEO of Stardock: We know that piracy exists in massive levels. We don't put any copy protection on our retail CDs. We do know, because our games connect to our servers, how many people are playing the pirated version. It's huge. I mean HUGE.
Demigod may be the most popular game in a very long time based on the numbers we're seeing. That said, our position has been that 98 percent of those people would never have bought the game. I don't want to do anything that inconveniences our legitimate customers because even if I stop all piracy, I don't agree that it would noticably increase our sales.
Read the full interview at GameBizBlog.