Gamasutra has posted an interview with Brad Wardell about Impulse: Phase 3 and what it means to the PC gaming market.
"We're lowering the risk of purchasing a game," he said. "Right now, if I pay $50 for a PC game and play it for a few weeks, I'm out $50. As a result of that, people don't tend to buy as many PC games, because they have to be really, really sure they're going to like it. On a console, you don't have nearly that issue because you can trade games back and forth with your friends.”
"Everyone's always talking about how the PCs 'died,'" he added. "Well, it's not dying, but being a PC gamer has some disadvantages, and what we're trying to do is rectify those disadvantages."
Read the full interview at Gamasutra.com.