Dell Acquires Alienware

Published on March 22, 2006 By Island Dog In Personal Computing

"Dell announced today it has entered into a definitive agreement to acquire Alienware to further satisfy the growing number of consumers and businesses seeking the highest-performance PC products, including those used for gaming and multimedia digital content management. Terms of the planned purchase will not be disclosed.

Dell said Alienware will operate as a wholly owned subsidiary following completion of the transaction and will maintain its own product development, product marketing, sales, technical support and other operations as well as brand. The management and founders of Alienware will continue to operate the company as a standalone unit of Dell. "

Comments (Page 1)

PoSmedley

on Mar 22, 2006

Phoon

on Mar 22, 2006

Have you ever compared Alienware's purchasing site to Dell's Purchasing site.
SCARY how similar they are..

Drop125

on Mar 22, 2006

Have you ever asked a dell employee about Alienware..They dont even know the company exsist, only a few at the top know they exsist...go figure..I talked to 3 diffrent dell employees today and not one of them knew about alienware, let alone that it was being aquired.

Keikonium

on Mar 22, 2006

. I had a dell a long while ago, and it sucked

. I have never owned an Alienware PC except in my dreams

. Oh well, the PC I have now works just fine

SSG Geezer

on Mar 22, 2006

I heard about the possibility a few weeks ago on Rahul Sood's blog (President of Voodoo Computers).
he said it was logical for a quick entry into AMD equipped high end comps for Dull.
Their XPS series hasn't been doing it for them since gamers usually prefer AMD.
Alienware had been slipping from the elite brand ever since they were sold in Best buy.
Now their customer service will be sucking too!

Dr Guy

on Mar 23, 2006

Actually, it is probably a good move. Both have very similar sales models, so I think Dell decided to buy, instead of create, its own gaming PC biz.

PoSmedley

on Mar 23, 2006

It should be interesting. I think as long as DELL allows Alienware to continue as it has been, it'll work. I just wonder how long DELL will be able to sit on their hands and not interfere.

thomassen

on Mar 23, 2006

thomassen will sit with a stick and make sure DELL doesn't interfere.

*SMACK!*

Dr Guy

on Mar 23, 2006

Dr Guy will sit with a stick and make sure DELL doesn't interfere.

*SMACK!*

highbass

on Mar 23, 2006

alienware is badly over-priced... i can build same system they build for half price...

Kevin_C

on Mar 24, 2006

i can build same system they build for half price

Maybe some of their lower end systems but not the high-end gaming rigs. If you could even get some of the parts they offer there's no way you could beat the price on the whole system. Especially if it's an SLI system etc.

In just some quick looking around the cheapest you'll find an AMD FX-60 is $1011.00. The Alienware Aurora ALX has a base price of $5242. Which means that you claim you can find a similar system for $2621. After buying the processor you now have $1610 to purchase ALL of the rest of your computer parts. Oh BTW, the video cards for your SLI setup will cost you no less than $580 and that is the cheapest 256 MB NVidia 7800 GT I can find at $290 each. Which as most people know if you buy the cheapest parts you won't get the same performance as if you'd bought good quality parts. So, after video cards you now have $1030 to buy everything else in your computer. Are you getting the feeling you aren't going to be able to do it, cause I sure am...

So, I think it's safe to say you cannot beat Alienwares *complete* system price and hope to get anywhere near the performance that their systems offer. The key word here is *complete*. If you're starting off with most of the parts already and only need to pick up a few items then of course you can get it for less than an entire new Alienware system. But if you need the whole thing you simply can't beat the price discounts offered to these system builders that order hundreds and even thousands of these parts at a time.

thomassen

on Mar 24, 2006

And you're not getting just the system, but someone to yell at if it should go wrong. That's the best part!

highbass

on Mar 24, 2006

Are you getting the feeling you aren't going to be able to do it, cause I sure am...

sure im not gonna do it if i buy my parts from Best Buy etc... but i get my parts from small computer shop vendors and get great deals... they are always willing to drop their prices...

Adamness

on Mar 24, 2006

If I had a bunch of spare time to figure out what parts are compatible with each other, I'd build my own. But I just looked on newegg for motherboards, and there are way too many things to choose from. Most of which I don't know the meaning of.

I don't think I'd spend $5k on an Alienware, but maybe a good Dell, especially after this deal. Seems like it would be better for Dell than Alienware.

Videlous

on Apr 07, 2006

For starters I am a Dell employee, and I havea credit account both with Dell and Alienware respectivly. I follow both companies very closely when it comes to new products and what not. As for who this deal will work out for, it mainly helps dell, but allows alienware to have access to more money for funding. This bold move will also make it so dell starts selling AMD based machines. We are already getting shipments to our warranty facility in Cincinnatti, Ohio, where I work for warranty fufillment.
Darth Videlous

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